This week the sports business class took a field trip to Fenway Park and met with The Fenway Sports Management Group:  the business that manages the business side of the Red Sox, The Liverpool Soccer Club, LeBron James and more.  We met with the managing director, and chatted for over an hour about the work his team does to find corporate sponsors, and his predictions about how the industry will change in the next few years.

We also discussed the work that they do with brands like New Balance, which recently became the official brand of Liverpool, Dunkin’ Donuts, among others.  It was terrific to get his thoughts on sports business, careers in sports, and more.  Thanks Mark!